How do you know if your writing is working?

No matter what industry, sector, or profession you work in, ineffective writing fails to meet the needs of your audience and your organisation.

Every hour wasted on writing that doesn’t do its job sends the price of words at your place rocketing up. And chances are, you’ve barely noticed.

Pinpoint your problem areas with five essential questions

Problems with poor writing are sometimes hard to pinpoint. The following five questions will help you to decide whether your organisation needs a plain language culture change:

  1. How long does it take to produce a board report, a policy document, or a proposal at your place? And how many versions?
  2. How often do managers work late nights trying to improve sloppy, poorly considered documents?
  3. How much time do your staff spend trying to understand poorly written instructions or unclear emails?
  4. How many of your expensive marketing messages seem to go nowhere?
  5. How many extra call-centre staff do you have to handle enquiries and complaints when your audience doesn’t understand your communications?

If you can identify with any of these scenarios, your organisation could benefit enormously from a plain language culture change.

Man pondering questions
Could poor writing be a problem at your place? — Image by Andrey Burmakin on

Use our handy calculators to work out how much poor writing could be costing you

Our series of calculators will help you work out how much poor writing might be costing your organisation. You might be (unpleasantly) surprised!

The good news is that a plain language culture change project can vastly improve your writing culture and help to overcome the costs of poor writing. Read about culture change and its benefits, with stories from those who’ve tried it, in Rewrite: How to overcome daily sabotage of your brand and profit.

Find out more about production and consequence costs of poor writing

Get your copy of Rewrite

Let’s talk about culture change