image Recognise the value of growth mindset in your change project

Adopting a growth mindset significantly boost how much better we can become at doing something. This attitude of growth mindset can only be beneficial when organisations take on the challenge of improving their communications culture.

When leading a culture change project, you’re investing in your people and trusting in their ability to learn about, accept, and implement the change. You’re prepared to commit to the effort and time it takes to get results.

Growth mindset helps our learning to soar

Psychologist Dr Carol Dweck is a founding researcher into the idea of ongoing learning. She believes the focus of learning needs to be on ‘getting better, not being better’ — or, having a growth mindset. The idea is that we can grow our brain’s capacity to learn and to solve problems.

Belinda Bryant from Hartwick Associates describes people with a growth mindset:

[they] believe what turns out to be supported by research — that the brain is ‘neuroplastic’ and can be made to grow when subjected to work, good learning strategies, and help from others.

Growth mindset enables people involved in your change project to:

  • see difficulties as a challenge (rather than a threat) and therefore focus on reaching solutions
  • respond to feedback positively and constructively
  • perform better the more difficult a task becomes
  • extend themselves more and develop faster.

Your plain language champions will demonstrate growth mindset

Plain language champions are a ‘make or break’ element of a successful communications culture change. Champions are especially likely to have a growth mindset, being prepared to embrace a change in communication style and to support this change in the teams they work with.

Remind yourself of the value of champions

Growth mindset can be organisation-wide as well as individual

Dweck says ‘[when] entire companies embrace a growth mindset, their employees report feeling far more empowered and committed; they also receive far greater organizational support for collaboration and innovation’.

Growth-mindset firms value potential, capacity, and a passion for learning. They look for people ‘who love challenges, who want to grow, and who want to collaborate’.

Read this HBR article on how companies can profit from growth mindset

Read this blog from Hartwick Associates on growth mindset

Watch Carol Dweck’s TED talk on growth mindset

Image: child on beach to illustrate growth mindset. Photo by Patryk Sobczak.
Child on beach. Photo by Patryk Sobczak on Unsplash