We often prompt people to think about the impact poor writing may be having on their organisation, and on their profit (or loss). And that’s because we’re keenly aware of the scale of loss that can occur because of poor writing.
We discuss the cost of poor writing in Rewrite: How to overcome daily sabotage of your brand and profit. And this problem is likely to be more rampant than most people might expect. But why is this? Why don’t people always put two and two together?
Identifying potential production and consequence costs
The problem may lie in the fact that people often don’t identify the various costs — both production and consequence — of inefficient writing. We’ve discussed these costs in several blog posts, including How do you know when you need to improve your writing culture?
A fellow plain language advocate in Australia, Greg Pendlebury, from thinkwrite.com.au, also addressed some of these costs in a recent blog post about the ‘reckless’ way writers often approach their task. What happens if a writer doesn’t consider the person or people they’re writing for? How could this lack of consideration cost an organisation? Check out Greg’s list of potential costs in his post
Knowledge is power
Acknowledging and identifying the cause of some of these potential costs is the greatest step an individual or organisation can take towards resolving the problem. They can then attempt to improve writing in their organisation, or change their writing culture entirely. And by taking these measures, they’ll also take control of their bottom line.