Rewrite: How to overcome daily sabotage of your brand and profit highlights the tremendous cost of bad writing in organisations and offers practical solutions for change. It’s a handbook for improving bottom-line results by changing the way writers think.
Recognise the link between your organisation’s writing style and
your bottom line.
Plan a radical change in writing style.
Listen to the stories of others who reinvented writing style.
Learn and apply the lessons from the stories.
Borrow ideas and practical resources from others.