Words have a price, so make them count


Rewrite: How to overcome daily sabotage of your brand and profit
 highlights the tremendous cost of bad writing in organisations and offers practical solutions for change. It’s a handbook for improving bottom-line results by changing the way writers think.

Rethink
Recognise the link between your organisation’s writing style and
your bottom line.
Reboot
Plan a radical change in writing style.
Reinvent
Listen to the stories of others who reinvented writing style.
Replay
Learn and apply the lessons from the stories.
Reinforce
Borrow ideas and practical resources from others.

Download an excerpt of Rewrite here

Watch the first part of our Words Make Your World Go Round video series