Words have a price, so make them count

Rewrite: How to overcome daily sabotage of your brand and profit
 highlights the tremendous cost of bad writing in organisations and offers practical solutions for change. It’s a handbook for improving bottom-line results by changing the way writers think.

Recognise the link between your organisation’s writing style and
your bottom line.
Plan a radical change in writing style.
Listen to the stories of others who reinvented writing style.
Learn and apply the lessons from the stories.
Borrow ideas and practical resources from others.

Download an excerpt of Rewrite here

Watch the first part of our Words Make Your World Go Round video series